The final concept we presented to the brand was a fully-smart and responsive diffuser (inspired by the brand’s best-selling product), which could sync up with a personal smart device and release scents throughout the night to aid the user through their sleep cycle. Alongside the diffuser, I prototyped an app which functioned as a ‘sleep hub’; users could see their personal sleep trends, receive tailored recommendations to improve sleep, as well as monitor their diffuser and set timers.

Individually, I was responsible for completing the market research, and identifying the opportunity through synthesising all our findings, as well as working out all the functions and details of the concept. To further support the final presentation, I also calculated some financial projections to showcase to the brand the potential earning opportunity from the proposed concept.

As a result, the brand loved the idea and we received lots of positive feedback. Although we didn’t win, we received an honorary mention, and the experience was invaluable. I’ve included all the slides that I worked on individually, these can be seen to the left!