Fashion Marketing & Branding
Course Title: Fashion Marketing & Branding BA (Hons)
The first two years of my degree were spent on Fashion Marketing & Branding (FMB). The course provided a key base knowledge of branding and marketing, primarily within a fashion context, as well as introducing me to strategic thinking.
A highlight of the course was working on live projects for brands. It was invaluable to work on industry-standard briefs; producing a deliverable to then directly receive feedback was instrumental for my professional development, and to also gain an insight to industry.
A requirement of the course was to produce professionally-presented reports, using the Adobe Creative Cloud Suite. Before university, I had limited experience working with this software, however its use quickly became one of my strengths. Now, I have gained proficiency in working with Photoshop, Illustrator, InDesign, and AdobeXD.
Browse some of my FMB projects below...
Marketing, Branding, PR, Event Planning & Management, Customer Identification & Segmentation, Competitive Landscape
Modules
Year 1
FMBR10001: Visual and Cultural Influences
Exploration of the visual and cultural impact on the world of fashion marketing and branding.
FMBR10002: Principles of Fashion, Marketing & Branding
Introduction to marketing and branding theories, as well as business models and practices, undertaken in the global fashion lifestyle industry.
FMBR10006: Visual and Self Identity
Deepening knowledge and understanding of visual culture, and how personal identity can be crafted from contemporary influences.
Year 2
FMBR20005: Marketing Strategy & Insight
Identifying and implementing consumer insight, and devising marketing strategy within the fashion and lifestyle environment.
AADO20019: Digital Marketing & Communications
Exploration of the fast-paced and disruptive digital marketing and communications environment.
AADC20001: Co-Lab Research, Explore & Risk
Innovative module focused on cross-discipline collaboration with students from FIT, research, exploration and risk taking.
FMBR20006/7: Brand Environments
Development of strategic advantage in a competitive landscape, completed through anticipation of future insights as well as creation and evolution of brand identity.