Provided with a brief detailing exactly what was required, I began to create a full logo suite for Isla Usher Textiles. The main requirement was to design visual branding that accurately communicated the brand’s essence: playful, vibrant, and versatile.

As the nature of Isla’s prints were very expressive and playful, and she wanted this sentiment to be communicated through the branding, I chose to incorporate elements of her work in the logos themselves. This can be seen in the backgrounds of some of the secondary logo and submark options, and the colour palette was directly inspired by the print’s colours too!

In the end, Isla loved the branding I’d created, and went with the orange (‘Peach’) variation! Reflecting on the work I produced, I’m very happy with the end result, and especially grateful for the opportunity to demonstrate my skills in a real-life setting.

All of the branding was produced in Adobe Illustrator. The finalised output was a PDF brand board with all of the assets, as well as the individual files (white background + transparent PNGs) of all the branding elements.